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Tactical Branding Guide

YOUR GUIDE TO THE VOICE OF ELBIT AMERICA

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Overview

We’re proud to be a trusted partner and want every point of contact of our brand to resonate that. The rules established in this guidebook help express this commitment and are key in creating a unified experience for our heroes while building partnerships. Do not alter any of the assets or rules discussed here. If you have questions, email creativestrategies@elbitamerica.com

Values


DO THE RIGHT THING
We incorporate ethics, honesty, integrity, and fairness as our guiding principles in our daily work. Harnessing these principles guide us to do the right thing, the first time, even through adversity.

MAKE A DIFFERENCE

We perform high-quality work knowing that it saves lives. We foster an entrepreneurial and collaborative workforce to find ways to improve ourselves and our business.

COMMIT TO CUSTOMER NEEDS
We gain the trust of our customers by committing to their needs. We honor their trust by responding to those needs with winning solutions.

EMBRACE ONE ELBIT FAMILY
We foster an inclusive environment of camaraderie and friendship among our employees to make Elbit America an enjoyable and rewarding place to work. We are active
participants in the communities where we work.

Mission

WE PROVIDE INNOVATIVE SOLUTIONS THAT PROTECT AND SAVE LIVES

 

Vision

TO BE THE SOLUTION OF CHOICE FOR MISSION CRITICAL NEEDS

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Our Customers

THE HERO
Fearless, brave, determined, and unwavering. A selfless, committed protector. Driven, warrior, likes to win, feel in control of process, works from trust.
OUR CUSTOMERS/THE HERO

OUR FOCUS
We are customer focused. We use our rich legacy in proven integrated solutions to work alongside our heroes and give them a decisive advantage in the defense and commercial fields.

WHAT WE WANT THE HERO TO KNOW
Elbit Systems of America is a trusted integrated solutions provider with American-made products and solutions.

How We Serve the Hero

Evolving Technology

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Assets

We’re proud to be a trusted partner and want every point of contact of our brand to resonate that. The rules established in this guidebook help express this commitment and are key in creating a unified experience for our heroes while building partnerships. Do not alter any of the assets or rules discussed here.

Questions? Connect with Us

Our Voice

ELBIT SYSTEMS OF AMERICA’S PROMISE
To provide engineering, manufacturing and support solutions that give our customers a decisive advantage in the defense and commercial fields.

HOW WE DELIVER ON OUR PROMISE

With a rich legacy of advanced and integrated solutions, our team collaborates to meet the customer’s requirements.

TRUSTED | INNOVATIVE | CUSTOMER-FOCUSED

ELBIT SYSTEMS OF AMERICA IS AN
INTEGRATED SOLUTIONS PROVIDER

We Are

agile | adaptable | proud | relevant | collaborative | resourceful | inventive | genuine direct

 

We're Not

humorous | passive | overly wordy | whimsical |political | repetitive | overloading | arrogant/self-touting

LOGOS

MAIN LOGO
Using Elbit Yellow and Elbit Blue
Text says “Elbit Systems of America”
Color block shapes
USE
     • on simple backgrounds
     • full color printing

 

ESA_Logo_HR-1

 

ONE COLOR LOGOS
Black or White
Text says “Elbit Systems of America”
Linear shapes
USE
     • on more complex backgrounds
     • one color printing

ElbitAmericalogo-black

INROADS_ESAwhiteonblacklogo_LinkedIn_03-09-21

SPACING, SIZING
& FILES

We are #ElbitProud and want our logo to stand tall, be legible, and be readily distinguishable.

USE THESE RULES FOR SPACE AND SIZE
  •  Keep other elements at least an “Elb” space away from the logo to ensure readability.
  • Minimum size of the logo should be .5” tall, make sure “of America” is completely legible

USE THESE RULES FOR SPACE AND SIZE

  • Business cards
  • Datasheets
  • Printed Presentations
  • Printed Ads
  • Brochures
  • Memos

USE RGB FILES FOR ANYTHING ON-SCREEN

  • Emails
  • PowerPoints
  • Website
  • Email PDFs
  • Videos
  • Web Banners

 

spacing

 

DO NOT DO THESE THINGS

  • place logo on a competing background
  • use logo where features get lost
  • create program, team, or product-specific logos
  • skew the logo
  • add text close or image on top
  • cut off or delete any part
  • use effects, drop shadows, beveling
  • use parent & acquired company logos
  • use blurry/pixelated logos

donotdo

 

Textures

TEXTURE & OUR GRAPHIC VOICE
The use of texture is integral to our brand. Texture should never overwhelm the main point of the image or detract from the legibility of the text. When looking for texture, keep in mind that our graphic voice is: bold, punchy, pops of color, textured, layered, gritty, sleek, modern, fresh

USE
Textures are used to provide interest and speak to the grit and determination that our heroes possess. The texture used should make sense for the audience and nature of the solution being marketed.

 

NOTE: Geometric textures primarily for internal use.
Use grittier textures for customer-facing pieces.

textures

Colors

363636
Grey 1

C 69
M 63
Y 62
K 56

R 54
G 54
B 54

GREY 85%
#363636

696969
Grey 2

C 59
M 50
Y 50
K 18

R 105
G 105
B 105

GREY 65%
#696969

ececec
Grey 3

C 6
M 4
Y 5
K 0

R 235
G 235
B 235

GREY 10%
#ECECEC

fdd24a
Grey 3

C 2
M 11
Y 94
K 0

R 253
G 218
B 36

PMS114C

#FDD24A

Corporate Hashtags

#ELBITAMERICA

  • Across all platforms and channels
  • Used for new audiences to find and follow us

#ELBITPROUD

  • Mainly on Twitter and LinkedIn
  • Shows our pride for company community involvement, milestones, and achievements
  • Used when reposting or engaging with our content

#VETERANSTRONG

  • Across all platforms and channels
  • Celebrates our veteran-heavy workforce when posting career and hiring content
  • Highlighted during national observances like Veteran’s Day, USAF Birthday, etc.

#TEAMELBITAMERICA

  • Across all platforms and channels
  • Used for content that is employee and team related